When spreading the word about your business, the content you create rules the roost. Within the modern marketing realm, no other form of content comes close to exerting the powerful influence of online video content. The inheritance of our global community and extensive access to the World Wide Web on our devices, SaaS, web apps, and the boosting of social media platforms have played their part in creating it.
Today, companies compete with businesses in their country and industries from around the world. Companies must find it easier to maintain existing customer relationships and win new customers. As a result, a strong B2B video marketing for SaaS strategy is more necessary than ever. 87% of Content Marketing Experts now specifically prioritize video content, and 83% of those marketers are realizing successful B2B video marketing ROI.
This surge, in turn, has presented advantageous collaboration opportunities between SaaS businesses and video marketing agencies. Deciding whether or not to make videos part of your SaaS marketing strategy is a complex task. It involves understanding and navigating multiple factors, so it is important to have a professional video marketing agency onboard to design and execute the strategy for you.
What is Video Marketing for SaaS Funnel?
Video marketing is a powerful tool for B2B SaaS companies to showcase their products and services, disseminate educational content, increase visibility, and build a following or generate interesting leads.
Types of Video Marketing for SaaS Companies
Video marketing is a vital component of digital marketing, with both content and graphics being heavily involved in the process. Most businesses hire professional content marketing agencies to come up with interactive story boards and scripts, while graphics and video design agencies help them create interactive visuals aligned with the storyline.
Here are six distinctive categories of video marketing strategy for SaaS that can assist you in creating a creative explainer video and attracting clients for your business:
1. SaaS Product Demonstrations:
The main purpose of a SaaS product demo video is to walk the viewer through the entire user interface of your product. These videos are great for educating potential customers on how to use your product and also serve as a marketing tool to show possible buyers how your product helps solve a common problem.
2. SaaS Advertising Promotions:
A SaaS Ad Promo is usually a short video (15-30 seconds) used to create brand awareness and attract new customers by showing how your SaaS solution can help their growth.
Ideal for your company’s web page, these long-winded videos currently need to be deployed in your social media strategy. They are a top-notch lead generator but will traditionally enter your switched-on prospect list at the first step of any sales funnel.
3. How-to-Use SaaS Videos:
This software creates a how-to guide, allowing companies to share knowledge and experience with their customers. Additionally, this is a valuable tool to help convince potential customers to purchase their product. How-to guides also help improve the customer experience since the more a customer knows about a product, the easier it is for them to use it.
The how-to video aims to increase sales as it is one of the SaaS marketing best practices, but its goal for the customers should be different. The immediate goal of the how-to video is to inform the customer of the UX of your sales and convince them that your product is the best growth tool.
4. SaaS Whiteboard Animations:
5. SaaS Customer Stories:
6. SaaS Case Studies:
They can be awesome to have on a landing page since they can help improve your SEO ranking and show visitors that you are dedicated to your customers.
What Makes Video Marketing for SaaS Different?
The Challenge of Complexity:
The Absence of Physical Products:
Although it’s more challenging than spending a day filming some product videos for your social media posts and advertisements, there are ways to simulate the experience of using your SaaS product.
The Nuance of Recurring Purchases:
This distinction has several implications.
The Significance of Video Marketing in the SaaS World
Video marketing has emerged as a game-changer in the SaaS industry, transforming how businesses communicate, educate, and engage with their audience.
Enhancing Conversion Rates
Compared to other forms of marketing, SaaS video marketing generates three times as many conversions. It is much simpler to market to individuals when spoken to in a language they can comprehend. The idea of 48-hour sales cycles is quickly becoming inefficient. You have all the information ready to sell when you use video sales.
Amplifying Customer Retention
Elevating Inbound Calls
Establishing Relatability for Your SaaS Brand
Visual content engages people more effectively. Video is a powerful tool for online marketers to connect with their audience. Higher conversion rates follow as clients feel more associated with the SaaS brand.
Expanding SaaS Brand Awareness
Crafting Effective Video Marketing for SaaS
Sending the Right Message
The messaging for your b2b marketing SaaS must be in line with your company’s aims and objectives. Consequently, video marketing is a fantastic technique to communicate the proper message to your audience successfully.
Designing Compelling Videos
Producing Engaging Content
For the Product: The ideal illustration of why SaaS needs B2B video marketing strategy, is in the promotion and marketing of products. Product videos can be useful for showcasing the most crucial features, disseminating product updates, or producing instructional videos for specific products.
These videos can be used on social media, and digital video marketing agencies can help you advertise these videos further to increase engagement and CTR. Additionally, these can be used to instruct consumers during product onboarding and email campaigns.
Distributing Content Strategically
Basic SaaS Video Production
Creating excellent videos for your SaaS doesn’t require fancy equipment – even a phone or webcam will do. You can engage customers directly through a Facebook video, incorporating a call to action. Alternatively, film something and quickly upload it to platforms like SlideShare or YouTube, ensuring a compelling and unique presentation.
When using YouTube, strive for a distinctive video that is both captivating and subtly persuasive. The goal for your sales video is not necessarily a high view count but rather to leave a lasting impression that motivates viewers to sign up.
You can screen record videos, edit videos, host videos, examine video analytics, and customize videos for various audiences, campaigns, and goals using tools like StoryXpress, Wistia, etc. These tools offer all-in-one B2B video marketing and hosting solutions.
The motivational speaker and self-development author Brian Tracy once said: “Approach each customer to assist them in overcoming challenges or attaining their goals, rather than merely selling a product or service.” We’ll end by echoing his words. Indeed, wise counsel for achievement.
Frequently Asked Questions
A powerful SaaS explainer video should be brief and entertaining while highlighting the benefits and value of the service. It must address the target audience’s pain points and convey the call to action.
According to the Video Content Marketing Agency, LinkedIn frequently ranks as the best-performing distribution channel for B2B marketing SaaS companies. Facebook often works better for B2C SaaS. However, Facebook or LinkedIn are far from your sole organic distribution options.
Software as a service, (SaaS) marketing is all about creating awareness and assisting in selling products or services virtually. For the growth of a product-driven company, marketing for SaaS is essential because B2B SaaS marketing strategy aids in introducing a product to the market, positioning a product, and aids in raising awareness of a SaaS company.
About The Author
Jibran Qureshi stands at the intersection of technology and marketing, a seasoned entrepreneur with a profound background in Finance, SaaS, Tech innovation and Digital Marketing.
His journey through the tech landscape has been marked by a series of pioneering ventures, where he has harnessed the power of software to revolutionize the way businesses grow and connect with their audiences.
As a strategic business owner, Jibran has an acute understanding of the digital ecosystem, having navigated the complexities of SaaS business models and the tech sector's ever-evolving dynamics. His hands-on experience in developing and scaling tech solutions has given him a unique perspective on how to leverage digital tools for maximum marketing impact.
In the competitive arena of digital marketing, Jibran is a mastermind of growth hacking, utilizing his tech acumen to drive innovation and performance. His strategies are not just about reaching audiences but engaging them through intelligent, technology-driven campaigns that deliver results and build lasting relationships.