It’s been a long time coming, but the search engine showdown of 2022 is finally upon us. In one corner, we have Google – the reigning champion of search engines. In the other corner, we have Bing – the scrappy underdog that has been slowly gaining market share over the years. So which engine is going to come out on top? Let’s take a look at some of the key factors that are likely to decide this battle.
Bing vs Google: Competitive Rivals
Google has been the dominant player in the search engine market for many years now, but Bing has been steadily gaining ground. In 2017, Bing’s market share was at 18%, while Google’s was still at a whopping 67%. However, by 2022 it is expected that Bing’s market share will have grown to 27%, while Google’s will have dropped to 59%. While Google remains the most popular search engine by far, Bing is beginning to make some serious inroads.
Bing vs Google: Different Search Engines For Different Needs?
It would be nice if we could say that one search engine was clearly better than the other and you should definitely use it, but unfortunately, things are not that simple. Both Google and Bing have their own strengths and weaknesses, and which engine is better for you depends on what you are looking for.
If you are mainly interested in finding information, then Google is the clear winner. It has a much larger index of websites than Bing, meaning that it is more likely to find what you are looking for. However, if you are looking for a specific product or service, then Bing is the better option – its results tend to be more targeted and relevant to what you are looking for.
Bing vs Google: Differences in Ranking Factors
The way that Google and Bing rank websites is also quite different. Google uses a range of factors, including the number of links to a website, its pageRank, and how relevant it is to the search terms being used. Bing, on the other hand, relies mainly on editorial reviews from human experts in order to determine rankings. This can lead to some strange results – for example, a website that is poorly designed but has great content may rank higher on Bing than on Google.
Bing vs Google: Technical SEO Differences
There are also some differences in the way that Google and Bing handle SEO. For example, Google is much more likely to penalize a website for using black hat techniques such as keyword stuffing or hidden text. Bing’s approach is less heavy-handed – it will still penalize websites for these practices, but not as severely as Google would. This means that if you use white hat techniques, your site may rank higher on Bing than on Google (assuming all other factors are equal).
Another key difference between Google and Bing is their approach to technical SEO. Google has a range of guidelines that webmasters need to follow in order to ensure good rankings, while Bing takes a more hands-off approach and generally does not give as much guidance. This can make it difficult for webmasters trying to optimize their websites for Bing – they need to do their own research into how Bing works and what changes they need to make.
In 2021, Google released a new ranking factor called Core Web Vitals, which is designed to give websites that are well-optimized for mobile devices a boost in search results. Bing has not released anything similar, so if you are targeting mobile users, Google is the better option.
Bing’s Microsoft Clarity and Google’s Search Console are the two main tools for technical SEO. Both provide useful insights into how your website is performing and give actionable advice on what you should be doing to improve its rankings in search results. The major difference between them is that Bing’s tool only works with websites hosted on Microsoft’s Azure cloud service, while Google allows any website to be analyzed.
Bing Examines Metadata More Closely Than Google
One of the most important factors in SEO is metadata – this is what search engines look at when they are determining how to rank a website. Bing examines this more closely than Google, and it can penalize sites that do not have good metadata by pushing them down in the rankings. This means that even if you optimize your site for Google, you should also make sure that it is optimized for Bing.
Bing uses things like keywords in the domain, page titles, and metadata to understand the content. Google uses other methods which are better for understanding language in context. This makes it harder for SEOs to optimize websites for Google than Bing.
Your approach to SEO should take into account the ranking processes of both Bing and Google, as they are very different. Bing is less strict about black hat SEO techniques, but it also relies more heavily on manual reviews by human experts. This means that sites optimized for Google may not necessarily rank well in Bing’s results pages.
Bing Prefers Official Domain Types
Bing likes websites that have been around for a while or have a lot of traffic. This is also shown by the fact that Bing likes official websites like .gov and .edu more than Google does. You can’t optimize your website to make it rank better on one search engine or the other, but it is important to compare the results of each to make sure you are not losing potential traffic.
Overall, the search engines are getting closer and closer in their abilities, but there are still some key differences that you need to take into account when optimizing your website. In 2022, it will be even more important to ensure that your site is well-optimized for both Google and Bing, as they will likely account for the majority of web traffic.
Google’s ranking process started with a project called BackRub. It used backlinks to determine how good a website was. Now, Google still uses backlinks as one of the most important ways to rank a website. The more links your website has, the better it is ranked. Although it is still important, Bing does not rank websites as heavily on the number of backlinks as Google does.
Instead, Bing looks at social media signals to determine how good a website is. The more shares and likes your website has on social media, the better it will rank in Bing’s search results pages. This means that if you want to improve your rankings in Bing, you need to focus on
Despite the fact that backlinks are more important for Google SEO, there are some significant commonalities between the two search engines’ treatment of links. In both cases, it is not just the quantity of backlinks that determines authority but also the quality and relevance. Links from well-established sites that are relevant to the recipient site pass on more link equity than their less authoritative counterparts.
Bing Pays Attention to Social Signals
Google is ignoring social media signals, but Bing pays attention to them. You can get a lot of traffic from Bing if you have a good presence on Facebook and Twitter or other social networks that are popular in your target country.
Gary Illyes from Google said that their search engine does not use social media signals, like how many likes or shares a page has, to rank a website. However, Bing uses these signals as a ranking factor. So if you want your website to rank higher on Bing, you should get more people to like, share, and retweet your content. You should be using social media marketing as part of your digital marketing strategy by now. However, there is an added incentive to do well on Bing: better ranking.
Google has been working on its Knowledge Graph for a while now. The goal of the project is to have a semantically-rich database that understands relationships between entities. This means that Google can return results for queries like “who is the president of the United States?” without needing to reference any other websites.
Bing does not have anything quite like this, but it does have some useful features for finding multimedia content. If you search for a song in Bing, you will see links to listen to the music on Xbox Music and iTunes as well as lyrics from SongLyrics.com (if available). There is also a link that will show any videos related to the song or artist name that you entered. This is useful if you want to find a video of your favorite song on YouTube without having to search for it again in the video site’s own search engine.
Google’s Mobile-First Indexing
Google announced that it would be changing its indexing process to a mobile-first model. This means that Googlebot, which is the crawler that Google uses to find and index websites, will only look at the website’s mobile version when determining how high it should rank in search results.
Bing has been doing this for a while now. They announced last year that they would start using the mobile version of a website as the primary version for ranking, regardless of whether or not it was a responsive design. This is important if you want to make sure your website ranks well in Bing because more and more people are accessing websites from their phones and tablets.
Bing Has a Better Image Search
Google has been working on improving its image search for some time now, but it still doesn’t offer the same features that Bing does. Bing lets you filter images by size and type (clip art vs photo), which can be useful if you are looking for something specific like a high-resolution photo or clip art of a specific size.
Bing is Also More Accurate at Determining the Location of Your Business
Google Maps is one of the most popular mapping apps in the world, but it doesn’t always get everything right. Bing has been working on improving its local listings for businesses, and they have made some great strides. In a study by Moz, Bing was found to be more accurate than Google at determining the location of businesses in 19 out of 20 cases.
Bing vs Google: Beyond Ranking Factors
There are plenty of other features that Google and Bing offer, but most of them are fairly similar. Both have their own versions of news search engines (Bing News and Google News), which help you find relevant articles about topics that interest you. They both have image search engines too (Google Images and Bing Images). And they both allow users to search for specific types of files, like PDFs or Word documents (Google Search and Bing Web).
The main difference between the two is that Google has been working on building a Knowledge Graph to semantically understand relationships between entities, while Bing has not. This gives Google a slight edge in some areas, but it also means that Bing can offer features that Google cannot. So, if you are looking for a more comprehensive search experience, Bing is the better option.
Google Has Additional SERP Features
One thing that Google has that Bing does not is additional SERP features. These are extra elements that show up on the results pages for certain types of queries. Some common examples include:
– Knowledge Graph cards
– Featured snippets
– People also ask… boxes
– Related searches bars
Bing has chosen not to do some things that Google has done. For example, AMP (Accelerated Mobile Pages) SERP features and scholarly literature are not included in the Bing search results. Some people who work on SEO say that it’s bad when Google has a box with information about a topic at the top of the search results page. They say that this decreases the number of people who click on other websites, including the website where they have done their SEO. However, this view is becoming more popular, especially among people who work on ecommerce websites. Some ecommerce websites are choosing to stop having featured snippets so their website appears at the top of the search results page using the max-snippet or no-snippet meta tags.
Bing is More Visually Immersive
Google has been working on making its search results more visually immersive for a while now, and they have made some great progress. However, Bing is still the better option if you are looking for a more visually immersive search experience. This is because Bing offers more features that allow you to control how your search results look. For example, you can choose to see only images, videos, or news articles in your results, or you can limit the number of results that show up on each page. You can also choose to see different types of information about each result (such as an overview, rating, price, etc.), which makes it easier to find what you are looking for.
The informational search for “tigers” brings up an infographic-style search feature. The information is visually pleasing and displays clear, factual information which can be gathered quickly. It’s worth noting that each fact within the infographic is taken from and links to a specific source website, offering a new feature for SEOs to optimize for.
Some additional search features make it so you don’t have to leave the results page. This includes expanded carousel search and intuitive information highlighting. With an expanded carousel search, you can hover over an image in a carousel and get more information about it. Intuitive information highlighting pulls complete recipes and ‘how to’ information from websites into the side panel on the results page. Bing provides important information in an engaging and visually immersive way that is different from Google.
Local Search and User Proximity
Google is better for local search and user proximity. This is because Google has been working on building a more accurate and comprehensive map of the world that includes information about businesses and other points of interest. Bing does not have this level of accuracy, so it is not as good for local search.
In addition, Google knows your current location based on your IP address and then shows you search results that are relevant to your location. So, if you search for “restaurants nearby”, Google will show you restaurants near where it thinks you live or work based on the information in its database. Bing does not do this, so it is not as good for local searches.
According to Hubspot, 46% of all Google searches in 2019 were looking for local information. This means that a lot of people were looking for businesses and stores near them. Additionally, 72% of consumers who submit a local query visit a store within five miles. Google Trends data shows that there has been an increase in “near me” searches over the past five years.
Bing vs Google: The Future
The search engine landscape is constantly changing, and it is impossible to say which engine will come out on top in 2022. However, it is clear that Bing is a serious competitor and is not going to give up without a fight. So which engine do you think will come out on top? Let us know in the comments!
About The Author
Rizwan is a Senior Marketing Associate at Abubble. One thing he loves about Digital Marketing is the instant results it delivers- starting from nothing to become a brand in no time. He has specialised knowledge in SEO Content Curation & Link Building which enabled him to help clients stand out even in heavily saturated business markets. In his spare time, Rizwan can usually be found doing e-gaming & entertaining through his quick wits - he’s great at everything!