Getting new customers is essential to the growth of any business. However, acquiring new customers can be expensive and time-consuming. In this blog post, we will discuss 30 strategies that you can use to get more customers without spending a dime! These strategies are proven and have been used by businesses all around the world. Implementing even a few of these strategies could make a big difference for your business!
Building your personal brand can be a great way to get new customers. When people trust you, they are more likely to buy from you, recommend you and refer other people to do business with as well.
Personal branding isn’t just about being famous; it’s about building trust and credibility with your target audience. There are many ways to build your personal brand, including creating valuable content, being active on social media especially LinkedIn, networking with other professionals and more.
Leverage Your Existing Customers
Existing customers are one of the best ways for businesses to attract new customers. Getting existing customers involved in your marketing efforts can help to increase word-of-mouth referrals and also build loyalty among your customer base.
There are a number of ways that you can leverage your existing customers, including using them in social media marketing campaigns, offering them loyalty programs and providing them with exclusive offers.
No matter how big or small your company is, it is important to take care of your customers because they are the ones who bring in new business.
If you want to keep your buyers happy, offer them incentives. This will keep them coming back to you for future purchases and also recommend you to their friends.
Fix Your SEO Strategy
If you want to get more customers from the search engines, it is important that your website is optimised for SEO. This means making sure your website is correctly structured, has valuable content and uses the correct keywords.
Add Alt attribute to images
you should add proper alt attribute to images on your website. This will help the search engines to better understand what your images are about, and as a result, your website will rank higher in the search engine results pages.
Create Valuable Content
One of the best ways to get more customers is by creating valuable content that people want to read. When you produce high-quality content, embrace topical authority , and provide value to your audience, you will naturally attract customers who are interested in what you have to offer.
The best way for businesses create content that is valuable is by identifying the needs of their target audience and then creating content that addresses these needs.
If a business owner knows his or her clientele well enough, they can produce highly targeted content.
Repair broken links
If you’ve been making changes to your website for a long time, you may have some broken links. Screaming Frog or Moz can help to find and repair those. Also, It’s also important to work on gaining backlinks from other websites and blogs in order to improve PageRank.
Speed up your site
It’s important to make sure that your website loads quickly, as this could cause a high bounce rate. You can use Google PageSpeed Insights to check the speed of your website and make the necessary changes.
Revisit Your Keyword Research Strategy
Getting new customers from search engines can be hard. Old keyword strategies don’t work the same way they used to. Google now tries to figure out what the words actually mean, which can get a little tricky. Now, Google wants to see the context around important phrases, not just the individual words.
Using the Keyword Research tool like SEMrush, Moz will give you related keyword suggestions so that you can see what your competition is using.
Add proper Structured data
One should add proper website structured data markup to their website. This will improve how Google sees your content and also show additional information in the search engine results pages (SERP) like ratings, prices, etc.
Make sure you are using the latest Schema vocabulary: The types of data that can be marked up with Schema has increased over time. Make sure you use the latest version. These structured data can help you serve user intent , which is very important for getting new customers from search engines.
Fix Duplicate Content Issues
Duplicate content issues can result in lower rankings, higher bounce rates and poor user experience. You should check your website to find out if there are any duplicate content issues that need addressing before Google finds them first.
Another issue with duplicate content is keyword cannibalization , where a page tries to rank for multiple keywords at the same time.
Go through your website and identify pages with duplicate content. These are usually blog posts that have been published more than once or product descriptions that are identical on several different pages of your site. Use Google Webmaster Tools to find out if there any issues related to duplicate content.
Incorporate Social Publishing To Portray Thought Leadership
Publishing content on social media sites such as Facebook, LinkedIn and Twitter is a highly effective way for businesses to build their brand and gain new customers.
Social publishing can be particularly helpful in the early stages of any business’s growth. Getting likes from your target audience can help to fuel sales by keeping your company at the forefront of people’s minds.
People usually Tweet once or twice a day. If you want to increase your traffic, create a regular social publishing schedule. This means that you will post something at the same time every week, every month, or every time you publish a new blog post. This will help people know when to expect new content from you and will make it easier for them to find and share your posts.
Resonate With Your Target Audience
Tommy Walker says, “The best way to resonate with a market is to become a reflection of its ideal self.” This means giving careful consideration to what they want, how they think and how they feel about the world around them.
If you want to connect with your target audience, it’s important that you talk like them. This means using the same language and jargon that they use. You can do this by looking at their social media profiles, going to review sites like Yelp or reading through comments on blogs and articles related to your industry.
Once you have a good understanding of the language your target audience uses, make sure to use it in your own social media posts, website content and blog articles.
Incorporate PR Outreach
You can also get more customers from search engines by building relationships with other websites and businesses in your industry. Getting your business name mentioned on a high-quality website can result in increased traffic and higher rankings.
One way to do this is by conducting direct PR outreach. This involves identifying websites and businesses that are relevant to your industry and sending them a pitch email or proposal.
In your email, make sure to include information about your business and why you think it would be something that their readers or customers would be interested in. Also, make sure to include links back to your own website.
Delete Unresponsive Email Subscribers
Email marketing is still a very effective way to drive sales online. For every $1 you spend on email marketing, you generate $38 in profit.
The problem, however, is that If you’ve been emailing your subscribers for a while and haven’t received any responses, it’s time to delete them from your list. This will help you to focus on emailing subscribers that are more likely to be interested in what you have to offer. That makes it less likely that people will see your emails in the future.
You can use an email marketing service like MailChimp to help you automate this process. For example, after sending an email to your subscribers, you can set up a campaign that will automatically delete any subscribers that didn’t open the email or click on any of the links.
Another way to get more customers is by giving something away for free. This could be a discount on your products or services, a free consultation, or even something as simple as a free eBook.
Giving away something for free is an effective way to build trust with your target audience, generate leads and drive sales e.g. you can create a free guide or e-Course. This is an excellent way to provide value to your target audience and increase the chances that they’ll visit your website. Your guide or e-Course can be about anything related to your business or industry. Just make sure that it’s helpful and provides value to your target audience.
Keep your offer simple and make sure to use it as an opportunity to learn more about your customers so that you can provide them with a better experience.
Build Presence On Review Sites
Online ratings and review sites are a great way to get more customers for free. By claiming your business profile on popular review sites like Yelp, Google My Business, you can start to generate positive reviews from your customers.
When potential customers are searching for a business like yours online, they’ll often take a look at the reviews to see what others have had to say. This is why it’s important to make sure that your business has a positive online reputation.
Partner with complementary businesses
Partnering with complementary businesses can be an effective way to get more customers without spending any money. This involves working together with other business owners in your industry to promote each other’s products or services.
For example, if you’re a moving company, you could partner with a local furniture store to offer a discount on their products and services. This can be a great way to get more customers without having to spend any money on marketing or advertising.
There are many different ways that you can get more customers without spending any money. By using the strategies listed in this article, you’ll be able to start generating more leads and driving sales. Getting new customers doesn’t have to cost a lot of money, but it does require some time and effort. Make sure to focus on providing value to your target audience and you’ll be successful.
About The Author
Rizwan is a Senior Marketing Associate at Abubble. One thing he loves about Digital Marketing is the instant results it delivers- starting from nothing to become a brand in no time. He has specialised knowledge in SEO Content Curation & Link Building which enabled him to help clients stand out even in heavily saturated business markets. In his spare time, Rizwan can usually be found doing e-gaming & entertaining through his quick wits - he’s great at everything!