A lot can be done if you want to boost your website traffic and making your business successful. One of the critical elements is setting up a website or blog to give your visitors and potential customers the information they need to know.
It’s also essential to build up an authoritative online presence to boost your website traffic as more traffic means increased interest in your business and more potential conversions against your website and business. Most traditional businesses usually struggle with how digital marketing works and do not understand its importance in business growth. Even if their business is digitally present, most business owners are feeling challenged in relation to boosting their website traffic.
There are quite a few methods to boost your website traffic that digital marketers suggest but not many will let you know about the most cost-effective methods to boost website traffic with almost no money.
- Guest blogging
- Upgrade old blog post
- Click to Tweet
- Improve Your Content With LSI Keywords
- Content Transformation
- Sponsor Your Website with Blog Outreach
- Create Content That Appeals to Influencers
- Share Your Videos on LinkedIn
- Giveaway Contest
- Share Triggers
- Retarget Visitors with Ads
- Make Efforts to Reduce Your Bounce Rate
- Long-Form Content
- YouTube Channel
- Distribute Viral Content
- Promote Your Content on Quuu
- Make Use of Question Analyser for Useful Content
- Attractive Content to Social Media Posts
- Organic Click-Through-Rate
- Social News Sites
- Email Marketing
- Internal Linking
- Technical SEO
- Be Useful in Comment Sections
- Examine Your Analytics Data
- Create Content that Offers
1. Guest Blogging
A good blog post can be beneficial in many ways as it can attract new visitors including ones that happen to be potential customers or clients. Most importantly, it can help build your business brand reputation and authority within the industry. Outreach to authoritative websites offering guest post opportunities. Once approved for such an opportunity, go through all the guidelines for the guest posting and create content accordingly. Avoid spamming through your content and put your efforts into creating quality content that can be linked naturally to your website.
2. Upgrade Old Blog Posts
Your blog or website is a great way to share industry knowledge and insights with your audience and an effective way to stay in touch with them. It allows you to easily reach out to them and build a relationship with them. However, only posting content will not help you boost the traffic, though it is a good source of traffic, you’ll need to make sure that you keep your content fresh, engaging, and constantly add updated information to stay relevant to the audience and the industry trends. Updating old blog posts also helps with these three areas:
Additional Backlink Opportunities:
Suppose you are in the habit of providing users with fresh, relevant content for each topic. In that case, you will be able to develop a rapport with your audience, who, in turn, will seek out your content from all other competing sites. External sites have no qualms about linking to updated, informative, helpful and relevant content means more backlink opportunities for you.
Build reader loyalty:
Keeping entire content upgraded is a sure-fire way to provide yourself with favourable brand recognition amongst your readers and potential clients. Not only does an effective and up to date content strategy give you credibility as a provider of the latest information, but it also establishes trust and loyalty amongst those who commit themselves to follow your work regularly.
Stay up to date with SEO best practices:
We all know that search engine optimisation is critical to attracting new customers and boosting website traffic. It’s crucial that you follow the best and legal SEO practices to ensure that your digital content outranks all the competitors and ranks higher in the SERPs. SEO can be daunting as popular search engines keep on updating their algorithms and ranking factors so it is important to understand that only quality content and consistency can help you avoid any negative hits on your website traffic.
Fixing old blog posts and optimising those according to ever-changing SEO standards is a great way to ensure that your website is still on the leading edge of the search engine algorithm, which ultimately leads to more website traffic.
3. Click to Share
Click to Tweet is a free, helpful tool that you can add as a feature to your digital content helping your audience reshare your content on social media platforms which boosts the visibility of the original tweet for driving traffic to blogs and websites. The click to share feature cuts down on the effort that otherwise your audience might have to put into sharing your content.
4. Improve Your Content With LSI Keywords
The most important thing to remember about LSI (Latent Semantic Indexing) keywords is that they are words that are considered semantically relevant in relation to a primary keyword. If your page’s primary keyword is “credit cards,” LSI keywords would include things like “money,” “credit score,” “credit limit,” and “interest rate.”
However, they aren’t synonymous (words that mean the same thing). They’re words that are closely associated with a page’s topic and help to define it.
LSI is really important when it comes to boosting website traffic through Google, as the search engine looks at a page’s title, content, and keywords to determine what that page is about.
If you want your website to rank higher on Google, it’s important to include LSI keywords in your content. Not only will this help Google understand what your page is about, but it will also help you attract more visitors from organic searches.
So how do you find LSI keywords? There are a few different ways:
1) Use a keyword research tool like Google AdWords Keyword Planner or Moz Keyword Explorer.
2) Look at the related searches that show up at the bottom of a Google search results page.
3) Check out competitor websites to see what words they’re using to describe their products or services.
Once you’ve identified some LSI keywords for your page, make sure to include them naturally throughout your content. You can also sprinkle them into your title tags and meta descriptions, as well as in any header tags or image alt text on the page.
5. Content Transformation
Content transformation is the process of turning old, irrelevant, or underperforming content into more valuable and high-quality content. While it may seem like a daunting task, transforming content will help boost your website traffic.
So how do you create content transformation? There are many ways, but one of the most common methods is to use existing content as the foundation for a new piece of content.
For example, If you’ve:
- published a blog post on a specific topic, you could take that content and use it to create a video.
- already created a whitepaper, you could take that and turn it into an eBook.
- created a webinar, you could use that as the basis for an online training course.
It is possible to boost your website traffic by hosting podcasts on your website. It’s easier for search engines to discover your episodes if you have a web page.
A good podcast can enhance your business and is a form of content that people are already very familiar with. It is one of the most convenient ways to get information across to your customers as people like to listen to podcasts on the go without putting effort into reading hundreds of pages.
7. Sponsor Your Website with Blog Outreach
Blog outreach is the process of reaching out to other bloggers to have them write about your product. In short, it’s an opportunity for you to get noticed by a blogger who has the potential to reach your target audience.
Today’s business world is competitive. You will need to be proactive in promoting your website in the right way to be successful. It is possible to establish your reputation as a trustworthy and reliable business with an effective blog outreach campaign on the internet. You can attract more customers to your business by getting endorsements from other people.
8. Create Content That Appeals to Influencers
To grow your business, you need to create content that appeals to influencers. The best way to do this is by creating content that gives influencers a reason to share it with their audience. And when they share it, your brand will grow. But how do you create content that appeals to influencers?
Write for your audience you don’t want to go overboard on this one. Your content must speak directly to the needs of your audience. Your blog posts should speak to the specific issues your audience faces. Think about the type of people who visit your site or read your content. Think about their problems, challenges, and struggles and how your product, service, or content can help them solve the content.
9. Share Your Videos on LinkedIn
Overall, you’ll find that people are more likely to click through to your website or call you after they’ve seen a video on LinkedIn. Plus, if you can find a way to add a video to your LinkedIn profile, it can do wonders for your credibility.
- You’ll look more authentic and professional.
- It will make you appear more engaging and trustworthy.
LinkedIn can be a powerful tool for getting your message out there. Use it wisely, and you’ll get more traffic to your website.
10. Giveaway Contest
A giveaway contest is the most effective way to create interest and excitement for your business and get people talking about you and your brand. It’s a fun and straightforward way to generate a buzz about your brand and help you attract customers.
People love free stuff; you can give away anything from gift cards to free products. The more exciting and creative you are, the more people will talk about it, and the more people will want to be a part of it. This can boost the website traffic once in a while but when incorporated with other digital marketing tactics and good quality content, you can definitely retain the visitors and keep them coming back.
11. Share Triggers
A Share Trigger is an element in your content that will prompt a reader to take action, such as sharing your content or buying a product. You can make your readers more likely to share your content by creating content that arouses strong positive emotions. Share Triggers are potent, but they should also be very subtle.
12. Retarget Visitors with Ads
Retargeting is a great way to get back into the minds of people who have already engaged with your brand. It can be done using many different channels. These include:
- Social media ads
- Video ads
- Search engine ads
- Mobile apps ads
- And much more
Remarketing can help you increase your conversions by reaching people who are more likely to convert into customers. It can also help you to keep your customers engaged with your brand.
Your ad should be a good fit for the audience. You can use different media to reach different audiences.
For example, if you want to reach younger people, you can create a video for YouTube. On the other hand, if you want to reach older people, you can create an ad that features an image or a photo. Your ad should be a good fit for the audience in either case. It should be relevant and exciting. People will only interact with your brand if they are interested in what you offer.
13. Make Efforts to Reduce Your Bounce Rate
Suppose you want to convert visitors into leads and then into customers. To do this, you need to know how to create a landing page that will convert. It would be best if you used strong call-to-action buttons. You also need to make sure that the content on the landing page is compelling, and if your page doesn’t have compelling content, you won’t get any leads.
The bounce rate is the percentage of people who visit a website but leave without clicking on anything. A higher bounce rate means that the company or the web page has to work harder to attract visitors.
A solid first impression is the most important thing to a user. It’s the first thing they notice about your website, and it’s what keeps them coming back.
To do this you:
- must understand what makes your users click.
- should know how to position your call-to-action button.
- should also know what type of information or content they want to see on your site.
- must try to avoid making vague or bogus statements.
- should produce content that is exciting and relevant to your audience.
- should try to add a reference to your content based on the research (if any)
- And much more.
14. Long-Form Content
You want to ensure that your long-form content is valuable and exciting to your audience. If you can do that, you will not only build trust with your visitors, but you’ll also build trust with Google, and that means you’ll have a better chance of getting higher rankings.
Long-form content is a great way to help your audience establish themselves as an authority. It will also help to bring more traffic to your site. This is an excellent way to build trust with your readers and give them something they want.
The best part is that you can publish your content in any format you want. You can post it in a blog, a video, or a podcast. If you want to increase your dwell time, you should create longer-form content. That way, you can attract more people to your website and increase your SEO benefits.
15. Improve Your Website for Google’s Mobile-First Index
Google’s new mobile-first index is based on the mobile version. Now, Google will look at the mobile version of a website first, ignoring the desktop version. This is a significant change because it gives mobile users a better experience. However, it can be a problem for those with websites not optimised for mobile. So, it’s essential to optimise your website as a mobile-friendly version to boost your website traffic.
The mobile-first index is a response to the growing number of people using mobile devices to access the internet. According to Google, more than half of all internet traffic comes from mobile devices. This means that if your website is not optimised for mobile, you could be missing out on a lot of potential traffic.
To make sure your website is ready for the mobile-first index, you need to make sure it is responsive. This means that your website will adjust to fit any screen size. It should also be easy to navigate on a mobile device. If your website is not responsive or difficult to use on a mobile device, it is likely that you will lose visitors. You can utilise tools like wordpress or other platforms where you can acquire ready made website templates with all the optimisations already built in, we have used strikingly for some of our clients with great results.
16. Optimise YouTube Channel
If you want to boost your traffic and grow your online presence, then make sure to follow these tips for optimizing your YouTube channel. With consistent effort and dedication, you’ll start to see results in no time!
There are many ways to boost web traffic by optimizing your YouTube channel, and one of the most effective strategies is by using keyword-rich titles and descriptions. By including relevant keywords in these elements, you can improve the chances that your videos will show up in both search results on YouTube and Google.
Make sure that your video titles and descriptions are rich in keywords that are relevant to your content. This will help your videos show up in search results, both on YouTube and on Google. Your thumbnail is like a mini-movie poster – it should be eye-catching and should give viewers a taste of what your video is about. So make sure to create engaging thumbnails that will make people want to click and watch your videos.
End your videos with a strong call to action, such as asking viewers to subscribe to your channel or visit your website. This will remind them of what they watched and encourage them to take further action. Make sure to use relevant and popular keywords in your tags, so that your videos can be easily found by viewers.
17. Distribute Viral Content
If you plan to start a blog, you need to create viral content. You can use videos, images, infographics, and text. These are some ways to increase your content’s visibility and help you boost your website traffic.
To create viral content, start by identifying the topics that are most relevant to your audience. Consider what types of content they tend to enjoy and share, and use those as a starting point for your own content creation efforts. Next, think about how you can make your content stand out from the crowd. Consider using eye-catching visuals or infographics, or experimenting with fun and entertaining formats like quizzes or interactive tools to help capture people’s attention.
Once you have created your viral content, it is important to promote it across various social media channels. This will help increase its visibility and reach more people who may be interested in sharing it with their networks.
18. Republish Previous Blogs on LinkedIn
LinkedIn is a great place to publish content. It is also a great place to promote your brand, as discussed above. However, republishing your old articles on LinkedIn can help you get more views, likes, and shares.
Make sure that you republish your content in a way that will attract the right audience. The best way to do this is to republish your content in varied time zones. This will allow you to reach more viewers in a different time zone.
The most important thing to do is republish your most popular content to keep it circulating on LinkedIn. Ensure that you include a call-to-action in your post to ask people to share your content. Also, you can ask them to tag someone or invite them to engage with your content.
19. Make Use of Question Analyser to Create Useful Content
Asking questions is a great way to get more traffic to your site. If you are writing content for your website, you should always ask questions. This will help you engage your visitors and give them a reason to revisit your website.
You can use a “question analyser tool” to find the most popular questions that your target audience asks online, or the people may also ask a section to find relevant questions. You can create the most valuable and relevant content for your audience based on the most relevant questions.
20. Organic Click-Through-Rate
The most important thing to do when ranking on search engines is to ensure that people are clicking through to read your posts. Make sure that you have a good design and are easy to navigate websites. If you don’t, then no one will click on your posts.
You also need to make sure that your content is interesting. This will help you grow your website traffic and expect your site to receive more visitors with a high CTR.
If you have a blog or website, you can use the Google Search Console to see how many people click on your links. Your links must be clickable and direct people to the right page on your website.
The best way to do this is to make sure that the URL for each page on your site is correctly placed. You can also add a meta tag for each page on your site to help people find what they want to see.
21. Social News Sites and Forums
Reddit is a social news website, an excellent place to share links with friends and family. You can also use Reddit to promote your content. On the other hand, Quora is like a Q&A site, where people ask questions and answer them. Both sites are a great way to drive traffic to your website.
There are several ways to use social news sites to your advantage. For example, if you have a blog, you can write about topics related to your niche and share them on social news sites. This will help your site get exposure, and you can also build a community of like-minded people.
You can also use social news sites to find new customers. You can post your product or service in the proper categories to get the attention of potential customers.
22. Email Marketing
If you are looking for a way to boost your website traffic, you should consider email marketing. This is a great way to generate leads for your business. It’s also a great way to build relationships with your customers.
If you are sending out too many emails, you might be considered a spammer by the recipients. You can avoid this problem by creating an opt-in list. You will get more subscribers if you ask for their permission first.
Your email list should be a carefully curated group of people interested in what you have to say. The most important thing to do is to offer them something of value. You can do this by offering them exclusive content, tips, or other information they would not get if they didn’t sign up for your list.
23. Internal Linking
You can use internal links to help your readers get around your website. If you have a blog, visitors can click on a link on one page and be taken to another page on your site as such practice is excellent for SEO. If you have many pages, you can use internal links to connect all the pages. You can do this by linking to each page from the previous page of your website. All this is considered a well-prepared website structure, linking your website pages to each other one way or another.
24. Technical SEO
An excellent technical SEO can help you rank higher in search results and boost your website traffic. It is essential to have a well-designed website that is easy to navigate. You should also have a content-rich website containing many keywords relevant to your business, but not too many, which leads to Google penalties.
Create an XML sitemap for your subdomains:
If you’ve got many subdomains, this is an excellent way to ensure that search engines can crawl them all. You can create a sitemap using Google Webmaster Tool. You can also use a free online tool like Sitemaps.org to do it for you.
Set up language meta tags:
You can do this by adding the appropriate meta tags to the top of the pages on your site. These will help search engines understand the language in which the page is written.
Add custom H1 and introductions to topic pages
You can add custom headings and introductions to each page on your website. This will make it easier for people to navigate around the site.
It’s essential that your website loads quickly, as slow loading times will discourage visitors from sticking around.
When Googlebot crawls your site, it looks at every page to ensure it’s relevant to what the user has searched for. It’s also a way for Googlebot to find new pages on your site. You can help Googlebot crawl your site by adding a robots.txt file to your website.
When users search for a term, they’ll be able to find the page that contains the most relevant information about that term. If your site isn’t properly indexed, users won’t find the pages they’re looking for. You can help Google index your site by adding a sitemap.xml file to your website.
There are many more things you can do to improve the technical SEO aspect of your website, but these are just some of the most important at the initial step.
25. Be Useful in Comment Sections
The more you comment, the more people will recognise you as an expert in your niche. They’ll start to trust you as a reliable source of information and will likely check you out if they have questions about your industry.
When this happens, you’ll start to see a surge in traffic to your website. It’s essential to keep your comments relevant to your niche and make them as informative as possible. Just make sure that you do it in a way that doesn’t come across as spammy or like you’re just trying to sell your product.
26. Examine Your Analytics Data
Use the data to determine what kind of content your visitors are looking for. If they search for a product or service, create more content related to that topic.
Use the Google Analytics data to improve the user experience. You can use the information to improve your site design. Suppose you notice that your site traffic is coming from a specific city. In that case, you might want to consider adding more content or making changes to your site to better cater to that audience.
27. Create Content that Offers
Content offers have been a great way for businesses to get their name out there and generate leads. You can use content offers to educate customers on a topic or product that they might be interested in.
If you want to boost your website traffic, you need to create content offers and you should:
- know what content works best for your business and your customers.
- also know how to promote your content to get the attention it deserves.
- get your content seen by your target audience and convert them into buyers.
This is because content offers can engage customers at different stages of the buyer’s journey. They can attract new visitors, nurture leads, or increase conversions. Content offers also help you generate leads and are usually short, attention-grabbing, and to the point. They are also easy to share with your social media audience.
The primary purpose of a content offer is to get people to act. This could be to fill out a form, download an eBook, or register for a webinar. The key is to make it easy for people to take that action.
The most important thing you can do to improve your website traffic is to create useful, relevant content. You should also focus on improving the technical SEO aspects of your site and making sure your site is properly indexed. Lastly, don’t forget to engage with your audience in the comments section and promote your content offers. These are just a few of the many things you can do to increase traffic to your website.
About The Author
Hira Ramzan is a content strategist and has been writing for the past 10 years. Hira has worked with numerous B2B companies, helping them understand the need for high-quality content and how to use it effectively. Her expertise in heterogeneous niches makes her one of the best in the industry. She prides herself on being able to adapt quickly to the changing needs of each client by providing them with high-quality content which will help them grow their brand as well as reach their desired audience.